We Are Hiring.

JOB TITLE: Marketing Executive

CONTACT NAME: Alison Whitehead

Key Tasks and Responsibilities

1.     Reporting to the Sales Director, to help plan and implement marketing strategy, including online affiliate based advertising and PR – UK and global.

2.    Plan and carry out emarketing and direct marketing activities (principally direct mail) to agreed budgets, sales volumes, values, product mix and timescales.

3.       Develop ideas and create offers for direct mail and marketing to clients by main market sector and RTP’s products.

4.       Creating and delivering an international e-marketing strategy

5.       Proactively setting up affiliate partnerships in the UK and globally

6.       UK and global PR

7.       Lead generation using e-marketing tracking software

8.       SEO

9.     Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management.

10.  Plan/carry out/support local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and telemarketing.

11.   Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes.

12.   Carry out market research, competitor and customer surveys.

13.   Use customer and prospect contact activities tools and systems, and update relevant information held in these systems.

14.  Liaise and attend meetings with other company functions necessary to perform duties and aid business and organisational development.

15.   Attend training and to develop relevant knowledge and skills.

• As agreed in accordance with your line manager.

·     Expenditure to agreed levels working within tight budgets.

• Work from the St Albans office at least 1 day per week.
   
• The job holder is expected to attend business functions, promotional events and travel on sales campaigns, nationally and internationally out of hours and at weekends.
   
• Phone availability from 8am-6pm Monday-Friday.

·        Understands the principles of marketing – ideally e-marketing and advertising cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions selling, cost per response, cost per conversion, etc.

·         Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet.

·         Marketing Degree

·         Ability to identify and prioritise own workload in order to meet the requirements.

·         Able to communicate and motivate via written media with attention to detail.

·         Methodical approach to tasks set along with a willingness to advance oneself.

·         Ability to act on behalf of RTP in negotiations and meetings.

·         Ability to liaise with others to organise workload against competing demands.

·         Preparation and interpretation of statistical information relating to marketing.

·         Financial negotiations.

·         Recent E-Marketing knowledge and the ability to manage several e-marketing campaigns for different products

·         Knowledge of affiliate partnerships in the UK and global marketplace

·         A working knowledge of word processing, spreadsheets, presentations, publisher, CRM systems, internet and email.

·         Ability to drive and have an accessible vehicle.

·         Reading and understanding research material together with industry information from a number of sources.

·         Must perform under pressure and have good decision making, communication and client focused skills.

·         Must be self-driven and results orientated. A high level of self motivation and commitment is essential.

·         A natural forward planner who critically assesses own performance.

·         Must be able to work as part of a team.

·         Positive attitude – hungry for success and will do what it takes to achieve it

·         Articulate with good written English and superb attention to detail.

·         Truly cares about client satisfaction – builds relationships.

·         Very hardworking – exceeds targets.

·         Always positive, never complains but instead focuses on finding solutions to problems.

·         Wants to improve – not afraid to suggest new ideas that will improve the business.